China’s leading smartphone company VIVO is already invested in Greater Noida by setting up its assembly plant that will create around 2200 jobs for product line & 200 positions for managerial posts, the plant become operational by the end of this month. The company just entered Indian market & start selling its products last year Dec. The handset maker is already present in 22 states in India, choosing to boost its offline presence with a strong distribution network. This plant will have the capacity to generate over million phones per month.
VIVO’s Global CMO and India CEO Alex Feng told the company will invest in several phase & as of phase-I they already invested 125 Cr for initial setup’s. The Second phase investment will be made early next year for R&D and even manufacturing. The reason for investment as many leading Indian and international handset players like Lenovo, Gionee, Micromax and Intex among others have started manufacturing in India while many others have evinced interest in doing so & they don’t want to fall behind. As of now the company is only selling its device offline.
The Shenzhen-headquartered company plans to increase the service centers to 200 by the end of next year. It has 30 service centers, at present, and over 10,000 outlets across 100 cities of the country.
The company said it has presence in over 100 countries across the globe and last year forayed into markets Thailand, Malaysia and Indonesia.
Sources tell, other reason for VIVO to setup its plant in Greater Noida is that their marketing is keeping an eye on upcoming IPL matches that could happen in Greater Noida, as they are planning for a sponsorship and has big plans for the coming edition of the cricket tournament, which kicks off six months from now. The Chinese handset maker, which is said to have paid Rs 150-200 crore for the title sponsorship for two years, has set the ball rolling, releasing IPL’s new title logo as well as the tournament cup.
Alex Feng told Business Standard that a full-blown marketing campaign would begin in January next year. “We will use all media – television, print, outdoor, digital and social media. We are aware how big a platform IPL is and we intend to make the best of this association. We’ll waste no time when it comes to marketing our association with IPL. It will help in improving brand recall and awareness, something that we need at the moment.”